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Building Powerful Women

Navigation Series Workshop - Find Great Returns with Sponsorship

  • 23 Oct 2013
  • 9:30 AM - 12:00 PM
  • Capital City Club, 410 S. Wilmington St , 21st Floor Raleigh, NC 27601

Find Great Returns with Sponsorship


The far-reaching impact of sponsorship – a creative way for selling and brand-building – even on a budget  


The lively and interactive Business Alliance Navigation Workshops are led by subject matter experts and are supported by the Downtown Clubs of Raleigh as a value-added benefit to Club members and guests. As a result, there is only a registration fee of $15++ for members and $25 for non-members; covering the workshop and a buffet lunch!


Instructor: Lea-Ann W. Berst from Sleddogg Marketing Management

Location: Capital City Club, Raleigh, NC

Registration: 9:30 am

Workshop: 10:00 am – Noon [Buffet Lunch following, included in cost]

Cost: only $25 for non-members

Reservations please: 919-832-5526
(BA members can register online at: www.BA-NavigationSeries.com)

A Creative Way with Far-reaching Impact for Selling and Branding 
– Even on a Budget

Freelancers and small business owners typically shy away from "selling" themselves in order to grow their business – but there is a creative way to create new opportunities and build their brand. If planned properly,

This workshop will explain the ‘friendlier’ way of selling; how to use event sponsorships to build relationships with existing customers and prospects.

Come Away Knowing:

  • The criteria for knowing why you should be sponsor
  • Understanding the different types of sponsorship (event – team – organization) and how they align with your business objectives
  • How to prepare a Sponsorship Activation Plan – a before/during/after execution plan that aligns with your business goals
    o   Making sure you meet the needs of your target audience and the media
  • A real-life example of using sponsorship to gain access to a wider audience than a budget typically would not afford
  • The secret to success when things don’t go as planned …

Large or small, your sponsorship plan may not always go quite as planned. Learn the secret to success even on those occasions from anecdotes Lea-Ann shares from her own sponsorship adventures – including one literally of Olympic proportions when she was tasked with helping an Olympic sponsor use its sponsorship to grow its brand.

Sponsorship is an effective marketing tool that produces rewards for businesses of any size. Whether you have $200 dollars or $2,000 to invest – this is a powerful medium that can deliver great results.


Go to www.BA-NavigationSeries.com to get information on the upcoming workshops. For any event click the title or 'read more' to go to the full information about the event, including speaker bio.

Contact: president@bpwtriangle.org
      |      Mailing address: PO Box 1794, Cary, NC  27512

Business and Professional Women of the Triangle (BPW/Triangle) is a non-profit 501(c)(4) corporation.

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