Business and Professional Women of the Triangle

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BPW/Triangle develops a powerful network of leaders to advocate, educate and cultivate connections.

Building Powerful Women

Business Alliance Navigation Series Workshop - Marketing

  • 18 Jun 2013
  • 9:30 AM - 12:00 PM
  • Capital City Club, 410 S. Wilmington St , 21st Floor Raleigh, NC 27601

How to Awaken Interest in Your Prospects & Clients

Gaining product attention and delivering as promised to meet (or exceed) customer expectations.

The lively and interactive Business Alliance Navigation Workshops are led by subject matter experts and are supported by the Downtown Clubs of Raleigh as a value-added benefit to Club members and guests. As a result, there is only a registration fee of $15++ for members and $25 for non-members; covering the workshop and a buffet lunch!

Instructor: Lea-Ann W. Berst from Sleddogg Marketing Management
Location: Capital City Club, Raleigh, NC
Registration: 9:30 am
Workshop: 10:00 am – Noon [Buffet Lunch following, included in cost]
Cost: only $25 for non-members
Reservations please: 919-832-5526
(BA members can register online at:

How to Awaken Interest in Your Prospects & Clients

This interactive workshop will provide an action plan to grow your business, improve upon your sales and marketing productivity, and leverage your business relationships. Attend and learn how to:

  • Think through your go-to-market strategy and your routes to market channels
  • Cover more opportunity
  • Strengthen your competitive position
  • Optimize your marketing investments.

At the beginning of the workshop, the key concepts of strategic marketing will be covered and explained. The workshop will be filled with examples and exercises that provide hands-on experience developing and working with your own products and services. Walk away with a "dashboard" tool for your company; an effective step-through of all the marketing elements needed for a tactical and actionable approach.

Prior to the workshop, participants will be asked to try to gather data about their products and services, their marketplace, their customers and their current go-to-market blueprint.

To be successful, the right people in your Company should attend the workshop. These typically include key decision makers who are customer-facing and product specialists.

Go to to get information on the upcoming workshops. For any event click the title or 'read more' to go to the full information about the event, including speaker bio.

      |      Mailing address: PO Box 1794, Cary, NC  27512

Business and Professional Women of the Triangle (BPW/Triangle) is a non-profit 501(c)(4) corporation.

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